The bright flash of a camera, the satisfying click of the shutter and the instant a picture appears on the screen of the camera are all features not of the newest smartphone camera, but a throwback to the early 21st century technology of a point-and-shoot camera.
In the past couple years, digital cameras have surged in popularity as people seek to elevate their photography beyond smartphones, driven by social media’s emphasis on visual content. This shift from smartphones to digital cameras not only allows individuals to express themselves in new ways but also enhances their overall aesthetic of their social media presence.
Sophomore Rania Khan uses a Canon Elph 110 due to its small size, bright flash and aesthetic appearance. She uses the photos taken by her camera to post on her social media account, which is dedicated to her photos from her digital camera.
Rania said, “I wanted something that was small, something that could fit in a purse, so I did not feel the need to buy a huge expensive camera.”
Rania has also noticed that owning her digital camera has become a conversation starter. Having a digital camera sparks questions and conversations during social events. For her, the camera has even become a bonding point, allowing her to connect with others.
“If I am at a party or some event, and I pull out a camera, I think people are more excited to see that camera than a phone. I think a phone can seem random and daunting, but having the camera is a fun thing to pull out,” Rania said. “I have gotten a lot of good pictures on my digital camera with people who I usually never take pictures with.”
Rania has noticed that she is not alone in her interest in digital cameras, but part of a larger trend as she has noticed an increase in the number of people purchasing digital cameras over the past couple years.
Rania says, “I think definitely recently people want digital cameras and make different accounts for the camera’s photos.”
Rania’s observation highlights the growing trend of using digital cameras, a shift that is reflected in the market data.
According to the Camera and Imaging Products Association, mirrorless point and shoot cameras in 2024 represent more than 81% of the digital interchangeable lens camera market, which is a large increase from 2022 where mirrorless point-and-shoot cameras only represented 69% of the market.
The resurgence of digital cameras highlights a shift in how users like Rania use these cameras not just as tools for capturing moments in an aesthetic way, but as tools for social interaction and self-expression.
The many appealing features of digital cameras provide an experience that allow users to connect with the places and people around them.
